Website and brochure design for Minters Fine Foods
Sean Minter is the owner of Minter’s Fine Foods, based in Brownlow, Cheshire. The company was started by his father in 1961, and supplyartisan-style foods such as conserves, sauces, confectionery and spices to British, Cottage Industry suppliers and independent retailers. They also offer an optional bespoke labeling service for their customers.
Sean firstly approached us to have the yearly product price list re-designed, as he felt that the previous designs needed refreshing and bringing in line with the company’s target market. He wanted something which would really make his client sit up and look at his new price lists.
Sean also needed a new website for the Minter’s brand. He had previously been using another trading name of Grocer’s Brokers, but he wanted to move the brand towards the Minter’s name to give it more of a personal touch and a family-orientated feel. The website would match up with designs of the price lists to give the rebrand consistency and a trustworthy feel.
We first set about the design of the price lists. Sean gave us a comprehensive list of all of the products on offer and their prices. We first laid out the content, and then saw to the design. We wanted to give a country, almost vintage feel to the company, so we worked with a muted green palette and a striped theme through the brochure. We also designed miniature characters to feature throughout the brochure. The style of the characters was designed to draw attention to fact that the business was a small family business which has a hands on approach to the manufacture of the products. This gave a look of quality and also reflected the ideals of the business, i.e. to support local and small retailers.
Once the price list was finished and approved, we designed a mock up for the website. The website heavily features imagery of the products. The photography was focused around lifestyle settings featuring best-selling products. The website design was simple and consistent with the design and flow of the price list, again, featuring the miniature characters. Once approved, we set about building a bespoke responsive website containing information about the business, a download link for the price list and contact form.
Sean was very happy with the results of the price list and website. All 3,000 price lists were delivered by hand and on time before Christmas so that they could be sent out to customers before the new year. We are looking forward to receiving feedback from clients on the success of the brochures. The website has already been used by their clients to download online versions of the price list, and we hope to be working with Sean again very soon to create a website for another of his businesses.