Brand and website design for SW Trading Academy London
William Dos Santos has recently started his new business, SW Trading Academy London. His business sells online courses teaching users how to use and sell on the stock market through videos tutorials.
William came to us to produce the website and e-learning system. He wanted the system to be monetised, so that he could take payments for the courses using Paypal, and he also needed the site to be translated in Portuguese as well as English, as he would be promoting it in Brazil.
We first dealt with branding of the business. William was very particular about the look he was going for. He wanted an icon to represent the nature of the business, but he wanted it to be traditional looking as well. We came up with a number of options for him to choose from and provided brand guidelines for him to use to produce banners and branded gifts including T-shirts for his promotions.
Next, we built him a functional and striking website. The design was based around imagery of London, and highlighting the benefits of signing up to the courses. The system is easy for users to navigate and use and for William to expand on once the site was complete. The site translates to Portuguese, and we set up a portal for him to access the translations so that he could make corrections to the translation when required.
The site also includes functionality such as online forums, a chat function which is connected to the Telegram app, and a calendar booking system where users can arrange 1-2-1 mentoring.
William was very happy with the look of the site and the functionality and is looking forward to promoting it and seeing the site in action.