People Team Solutions

What’s the big deal with branding anyway?

Firstly, there is a lot of confusion over what a brand is. Some think that a brand refers only to a logo, and while a logo is a major part of a brand, it involves more than most people realise.

“Put simply, your “brand” is what your prospect thinks of when he or she hears your brand name.  It’s everything the public thinks it knows about your name brand offering…” – Forbes.com

Think of your brand as your reputation or first impression on the world. An individual can have a ‘brand’. You may have never met a person in your life, but a brand can go a long way to form an impression even before you first encounter them.

Imagine walking into a networking event, where everyone is talking about someone yet to arrive. You hear that he is a well connected man, who is very successful and has an infectious personality. Already you have an idea of what that person may be like and a positive first impression. As he walks in you noticed that he is a smart man, well dressed, with neat hair and cleanly shaved. He has a huge smile on his face and confidently walks through the room. He shakes you firmly by the hand. You haven’t even exchanged a word, and yet you are drawn to him and want to be in his company. This guy knows how to brand himself well.

Now liken that to your company. Does your business have a brand which draws people in, whether they be potential clients, existing clients, or suppliers. Your business needs to make a great first impression, a clean look and memorable personality. No one remembers the stuffy, boring, corporate guy in the corner who keeps himself to himself. Your business needs to look and sound exciting, like you really know what you’re doing. Your brand comes across in the tone of voice throughout your literature and online content. It comes across in the way your staff conduct themselves and deal with associates of the company. But most importantly, it comes across in way your company visually displays itself, through its logo, literature, website, social media, advertising and everything else. Therefore, this is one of THE MOST important things to get right for your business to thrive.

If already you have an up-to-date, relevant and consistent brand that gets your business noticed in the jungle that is the business world, then congratulations, you have a great head start. If you don’t however, and need a helping hand, we provide free, no obligation consultations on branding and can produce guidelines to really help your brand to be consistent throughout your business’ dealings. So get in touch to see how we can help your business make that fantastic first impression!

Thursfields HR

The Importance of Good Design

“But why can’t I use a free website builder?”

Recently, I have been asked this question more and more: “Why should I spend the fees that a website designer charges to build a website, rather than going to a free web building service and getting my website for nothing? “

Now these services may seem too good to be true, promising uber-fancy websites with slick animations and smart looking visuals; the adverts on TV make it look like the easy and cheap choice to save some coin and get that online presence you know you should have. And that’s because they are too good to be true.

It all goes back to that age old saying: You get what you pay for!

How many of us have tried DIY? Yes, while some us can neatly paint around tricky corners in a room and put up a lightbulb or even change a plug if we’re really clever. But how many of us would install our own boiler or re-wire the electrics in the bathroom? None of us (unless you are a qualified plumber or electrician) and the reason for that is that the professionals can do the job better and more safely! We wouldn’t risk the lives of our families by attempting this, so why do so many of us take a chance on iffy DIY marketing?

While the adverts on the TV look professional, you can guarantee that those websites have been put together by professional designers specially for the advert. Without the creativity of a professional designer, your website is likely to look the same as everyone else’s, and not really get the point across as to why your business is the best out there! Everyone has their specialities, and while we designers are probably rubbish at plastering a wall, building a set of wardrobes, or doing our VAT returns, we know that we are good at what we do.

In today’s world, the majority of buyers will check out your business online before even picking up the phone. If that first impression isn’t up to scratch, it will create a dent of doubt before you’ve even started your business relationship.

Here are some reasons why you should look to a designer for your website:

Creativity

This is not something that can be learned from a book or online. Creativity is something you’re born with, and that creativity is what makes the look and feel of your company online unique and makes you stand out from your competitors. We will make sure that your company looks professional and trustworthy, so that potential clients visiting your site have an instant good first-impression before they even meet you.

Marketing know-how

We have experience in marketing a range of products and services, we understand the public and the consumers of your product. We know how to bring out the best in your business and find that niche which makes your business different from the rest, and then we can appropriately advertise it through your website.

Better Functionality

A professional can integrate more complex features than your freebie site builder. While these can cope with basic functionality, it is limited to what you can do with it. For e-commerce sites, booking sites and the like, you need to understand what’s going on behind the scenes.

We know a guy (or gal!)

Now whether you go to a freelancer or an agency for your website, you can get the best advice on how to take your website further and how to get it seen. If the guy who builds your site doesn’t offer digital marketing, he will have trusted connections to get your website seen. In a world of digital cowboys who can rip you off when it comes to SEO and other forms of ‘invisible marketing’, you’re best going to someone that has been recommended (which again, is likely not the cheapest).

So, if you are serious about your business and want to use your website to get real results, then make sure you get quality design and advertising to give that golden first impression!