What’s the big deal with branding anyway?

Firstly, there is a lot of confusion over what a brand is. Some think that a brand refers only to a logo, and while a logo is a major part of a brand, it involves more than most people realise.

“Put simply, your “brand” is what your prospect thinks of when he or she hears your brand name.  It’s everything the public thinks it knows about your name brand offering…” – Forbes.com

Think of your brand as your reputation or first impression on the world. An individual can have a ‘brand’. You may have never met a person in your life, but a brand can go a long way to form an impression even before you first encounter them.

Imagine walking into a networking event, where everyone is talking about someone yet to arrive. You hear that he is a well connected man, who is very successful and has an infectious personality. Already you have an idea of what that person may be like and a positive first impression. As he walks in you noticed that he is a smart man, well dressed, with neat hair and cleanly shaved. He has a huge smile on his face and confidently walks through the room. He shakes you firmly by the hand. You haven’t even exchanged a word, and yet you are drawn to him and want to be in his company. This guy knows how to brand himself well.

Now liken that to your company. Does your business have a brand which draws people in, whether they be potential clients, existing clients, or suppliers. Your business needs to make a great first impression, a clean look and memorable personality. No one remembers the stuffy, boring, corporate guy in the corner who keeps himself to himself. Your business needs to look and sound exciting, like you really know what you’re doing. Your brand comes across in the tone of voice throughout your literature and online content. It comes across in the way your staff conduct themselves and deal with associates of the company. But most importantly, it comes across in way your company visually displays itself, through its logo, literature, website, social media, advertising and everything else. Therefore, this is one of THE MOST important things to get right for your business to thrive.

If already you have an up-to-date, relevant and consistent brand that gets your business noticed in the jungle that is the business world, then congratulations, you have a great head start. If you don’t however, and need a helping hand, we provide free, no obligation consultations on branding and can produce guidelines to really help your brand to be consistent throughout your business’ dealings. So get in touch to see how we can help your business make that fantastic first impression!